UrbanBrew
Instagram Promotional Campaign

The Ask.

Create ever-green, engaging social media contents that build brand love and drive repeat visits

UrbanBrew is losing foot traffic and IG contents get buried in the ever-busier social landscape with low engagements. It needs a rejuvenation to bring back loyalists and to reconnect with its customers (who are mostly young coffee drinkers), therein encourage repeat visits.

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UrbanBrew is not your fancy Instagram-able hotspot for a one-off shot. It’s your regular recharge station where folks come day after day to refuel. Good coffee is non-negotiable and we top it up with familiar faces and friendly services.

Here, we sell promises of a good start-of-the-work-day
well provided for everyday.

The Solution.

  1. Clear and differentiated positioning

  2. Lively, neighbourhoody tone of voice

  3. Themed messaging in categorized content buckets

  4. Diverse visual executions

  5. Always-on, even-out scheduling

The Success Indicator.

Increase in engagement in the brand’s social contents by 5% in two months

The Deliverables.

  • Content strategy

  • Post copy and visual design

  • Boosting strategy and scheduling (content calendar)

  • UGC mechanic and CTA

  • IG Stories ideas

  • Draft social responses

All visual credits to Unsplash and Pinterest