I work with founder-led brands, growing businesses and lean marketing teams that need support with email marketing, brand messaging, campaign copy and practical marketing strategy.

Hong Kong 🇭🇰

Not at all. You do not need a perfect brief or a detailed plan before reaching out. You only need a clear sense of what you are trying to achieve, the product or service you want to prioritise and the challenge you are currently facing. I will ask the right questions to help turn that into a focused project plan.

Choose the package that best fits your current priority and complete the Client Intake Questionnaire. I will review your submission, ask any necessary follow-up questions and prepare a Project Playbook outlining the proposed scope, deliverables, timeline, investment and payment schedule. Once the Project Playbook is approved and the first payment has been received, the project is confirmed and work can begin.

No, it is actually a common starting point. If you have an email list or existing customer base, there is usually an opportunity to create more purposeful communication. The Email Growth Opportunity Audit can help identify what you already have, what may be missing and which improvements should come first.

No. I provide email design direction, such as recommended visual style, layout guidance, content hierarchy, image suggestions and call-to-action placement. Full graphic design, custom email templates, final artwork and HTML development are not included in the standard packages.

Yes. I provide English copy and English-Traditional Chinese copy adaptation. This is not a literal word-for-word translation service. The Chinese version is adapted to preserve the original brand voice, customer relevance, tone and intended action. Bilingual copy can be included as an add-on or confirmed within a custom project scope.

I prefer open-minded and light-hearted conversations that are free of rigidity and cookie-cutter technique but with a real sense of purpose and drive. The world of communications move fluidly - so should our collaboration!

Sure do, that’s what I’m here for. Through the intake and discovery process, we can identify the most commercially useful priority based on your audience, customer journey, existing assets, business calendar and available resources. The aim is to create a plan your team can realistically implement (not another long to-do list).

It is the project-specific working agreement between us. It outlines the agreed objective, scope, deliverables, timeline, milestones, responsibilities, feedback process, revision rounds, investment and payment schedule. Once approved in writing or signed, it serves as the formal agreement for the project.

No. I create strategic, brand-aligned communications within the New Email Marketing Strategy & Contents scope, designed to support engagement, conversion and customer retention, but I cannot guarantee revenue, open rates, click rates, conversions, list growth or other performance outcomes. Results depend on many factors outside the scope of copy and strategy work, including your product, offer, pricing, audience, list quality, design, technical setup, timing, deliverability and implementation.

No. I do not provide ongoing social-media content creation, posting, community management or channel management as a standalone service. If you need social captions or campaign copy for a specific launch, these may be included within the agreed Brand Messaging & Campaign Copy scope or quoted separately as a customised request.

Absolutely. The Monthly Retainer Partner option is designed for brands that need consistent support with marketing planning, campaign messaging and communications without hiring a full-time in-house marketer. Retainers have a minimum three-month commitment and are scoped based on your priorities, required deliverables, working cadence and level of advisory support.

Payment is split into a minimum of two instalments. A 20% project confirmation payment is due after the Project Playbook has been agreed. This confirms the project go-ahead and reserves the agreed working period. The remaining balance is invoiced according to the agreed project milestones. Final deliverables are released once all outstanding payments have been settled. All payment amounts, due dates and milestone triggers will be confirmed in the Project Playbook before the project begins.