Strategy-led communications, locally fluent execution.
Based in Hong Kong with experience across brand strategy, integrated campaigns, digital media and client partnerships.
About
I help founders-led brands turn interest into business through storytelling and tailored communications strategies. From campaign planning to bilingual (English–Traditional Chinese) copywriting, I create messages that stay true to your brand and speak naturally to the people you want to reach.
My experience lies in 360° marketing campaigns, sponsorship activations, brand positioning and strategy for global brands and regional teams across payments, luxury, FMCG, hospitality and consumer services. With background in both in-house corporate marketing and brand consultancy, I bring together strategic thinking, commercial awareness and a strong eye for brand consistency.
Work with me if you’re:
A lean team looking for prompt turnaround on campaign strategies and content creations
A startup or solopreneur needing second advice and someone to bounce communications ideas off
A lifestyle brand wanting to tighten up brand build, positioning, tone of voice and messaging cadences
Services
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Create a consistent, persuasive voice at every customer touch point
Brand voice and messaging frameworks
Campaign concepts and launch messaging
English-Traditional Chinese copy adaptation and transcreation
Website, landing page and product copy
Social content and paid-media messaging
Partnership and sponsorship communications
-
Turn your customer database into a stronger retention channel
Customer journey and email program audits
Welcome, post-purchase and win-back flows
Lifecycle messaging and segmentation recommendations
English and Traditional Chinese email copy
Subject lines, pre-headers and campaign calendars
Performance reviews and optimisation direction
-
Offer practical strategic support for founder-led brands and lean teams
Brand and customer journey reviews
Go-to-market and campaign planning
Marketing calendars and content direction
Stakeholder-ready campaign presentations
Agency and creative brief development
Packages
01
Email Growth Opportunity Audit
For brands with an existing customer base that want to build a more effective email and customer-retention system without hiring a full-time CRM specialist.
You’ll receive a practical strategy, lifecycle copy and clear recommendations for improving how you welcome, convert and re-engage customers.
02
New Email Marketing Strategy & Contents
For brands that want polished, on-brand email campaigns without managing the planning and writing themselves.
You’ll receive campaign copy, light visual direction and a simple content plan designed to nurture customer relationships and encourage action.
03
Brand Messaging & Campaign Copy Package
For brands that need clear and consistent messaging for one campaign, launch or marketing initiative.
You’ll receive a focused messaging direction and a set of campaign-ready copy assets for selected channels.
04
Monthly Retainer Partner
For brands that require ongoing and consistent support on strategy and communications without hiring in-house.
FAQ
-
Create a consistent, persuasive voice at every customer touch point
Brand voice and messaging frameworks
Campaign concepts and launch messaging
English-Traditional Chinese copy adaptation and transcreation
Website, landing page and product copy
Social content and paid-media messaging
Partnership and sponsorship communications
-
Turn your customer database into a stronger retention channel
Customer journey and email program audits
Welcome, post-purchase and win-back flows
Lifecycle messaging and segmentation recommendations
English and Traditional Chinese email copy
Subject lines, pre-headers and campaign calendars
Performance reviews and optimisation direction
-
Offer practical strategic support for founder-led brands and lean teams
Brand and customer journey reviews
Go-to-market and campaign planning
Marketing calendars and content direction
Stakeholder-ready campaign presentations
Agency and creative brief development
Get in Touch
I’d love to hear about your business.