New Email Marketing Strategy & Contents
From USD 740
For brands that want polished, on-brand email campaigns without managing the planning and writing themselves. You’ll receive campaign copy, light visual direction and a simple content plan designed to nurture customer relationships and encourage action.
See general terms here.
What’s Included
-
With subject lines, preview text, and body copy optimized for engagement and conversions
-
Welcome flows, abandoned cart emails, or re-engagement series tailored to your customer journey
-
Written visual direction with style and layout guidance
-
Organized schedule with recommended send dates & frequency
-
Up to 4 recommended audience segments, including demographic, behavioural or engagement-based criteria
-
Compact summary of tone, messaging pillars, and style references for consistent communication.
-
10+ headline variations for future campaigns to maintain high open rates
-
Refinement on copy for a polished, on-brand result. Revisions are based on the original approved brief and do not include a change of direction.
-
Direction for testing one selected variable at a time to improve messaging approaches
-
Traditional Chinese versions for up to 6 custom emails and 2 automated follow-ups, adapted for tone and audience relevance rather than translated literally
Add-On
Deliverables Format
Editable files (Google Docs, Google Sheets, Keynote)
Consolidated handover folder by shared drive or download link
Estimated Turnaround
7-12 business days after project kickoff
Workflow
Step 1
Submit your project intake
You Complete the relevant Client Intake Questionnaire and share the required brand materials, reference examples and project information. This gives me an initial understanding of your business, audience, goals, requested deliverables and preferred timeline.
Step 2
Review and discovery
Me I will review your submission, assess the project requirements and follow up with any questions needed to clarify the brief, scope, priorities or required materials. Where needed, we may arrange a short discovery call to align on the project direction before planning begins.
Step 3
Receive your Project Playbook
You Once the scope is clear, you will receive and review a tailored Project Playbook confirming: agreed project objective and deliverables, project scope and exclusions, working timeline and final delivery date, your review and feedback dates, total project investment, payment schedule, and any other remarks.
Step 4
Confirm and secure your project
You To confirm the project go-ahead and reserve the agreed working period, review and approve the Project Playbook and make the deposit settlement. Work will begin once the approved Project Project and deposit have been received.
Step 5
Create, review and deliver
Us I will develop the agreed deliverables, share work at the relevant milestones and incorporate the included revision rounds. You will provide consolidated feedback by the agreed review dates to keep the project on schedule. The remaining balance will be invoiced according to the agreed milestone payment schedule. Final deliverables will be provided on the agreed delivery date once all outstanding payments have been settled.
Step 6
Close & continue
Us Once the project is complete, we can review what comes next, from optimising the work already created to planning your next campaign, customer journey or ongoing marketing support.
Ready to get started?
Complete a short questionnaire and share your upcoming offers, audience priorities and brand direction to begin building your email plan.
Or create a tailored scope and quote by telling me what you are working on, what you need and when you need it.