Brand Messaging & Campaign Copy

From USD 880

For brands that need clear and consistent messaging for one campaign, launch or marketing initiative. You’ll receive a focused messaging direction and a set of campaign-ready copy assets for selected channels.

See general terms here.

Start Your Campaign Brief

What’s Included

  • A practical guide of up to 3 pages covering:

    • Brand tone and personality

    • Messaging pillars

    • Preferred words and phrases

    • Words and expressions to avoid

    • Sample brand expressions

    • Writing principles for consistent communication

  • Covering up to 3 audience groups, each including:

    • Audience profile

    • Needs and motivations

    • Barriers or concerns

    • Relevant message angle

    • Recommended call to action

  • A strategic foundation for one campaign, including:

    • Campaign idea

    • Campaign proposition

    • Primary campaign message

    • Up to 3 supporting messages

    • Key audience benefit

    • Recommended call to action

    • Suggested communication tone

  • Up to 6 campaign copy assets across a maximum of 3 channels, selected from:

    • Website or landing-page copy

    • Email campaign copy

    • Social-media captions

    • Paid-media headlines and descriptions

    • Product or service copy

    • Partnership or launch announcement copy

    The copy suite includes headlines, body copy and calls to action where relevant, with a maximum of 1,500 English source words in total.

  • Revisions covering the messaging framework and campaign copy. Revisions are based on the original approved brief and do not include a change of direction.

  • A bank of 10 additional variations for future campaign use, including headlines, subject lines, short-form hooks, calls to action

  • A one-page guide containing up to 6 suggested content angles for extending the campaign across the selected channels. Each content angle includes a topic, key message and recommended action.

Add-On

Deliverables Format

  • Editable files (Google Docs, Google Sheets, Keynote)

  • Consolidated handover folder by shared drive or download link

Estimated Turnaround

10-12 business days after project kickoff

Workflow

Step 1

Submit your project intake

You Complete the Client Intake Questionnaire and share the required brand materials, reference examples and project information. This gives me an initial understanding of your business, audience, goals, requested deliverables and preferred timeline.

Step 2

Review and discovery

Me I will review your submission, assess the project requirements and follow up with any questions needed to clarify the brief, scope, priorities or required materials. Where needed, we may arrange a short discovery call to align on the project direction before planning begins.

Step 3

Receive your Project Playbook

You Once the scope is clear, you will receive and review a tailored Project Playbook confirming: agreed project objective and deliverables, project scope and exclusions, working timeline and final delivery date, your review and feedback dates, total project investment, payment schedule, and any other remarks.

Step 4

Confirm and secure your project

You To confirm the project go-ahead and reserve the agreed working period, review and approve the Project Playbook and make the deposit settlement. Work will begin once the approved Project Project and deposit have been received.

Step 5

Create, review and deliver

Us I will develop the agreed deliverables, share work at the relevant milestones and incorporate the included revision rounds. You will provide consolidated feedback by the agreed review dates to keep the project on schedule. The remaining balance will be invoiced according to the agreed milestone payment schedule. Final deliverables will be provided on the agreed delivery date once all outstanding payments have been settled.

Step 6

Close & continue

Us Once the project is complete, we can review what comes next, from optimising the work already created to planning your next campaign, customer journey or ongoing marketing support.

Ready to get started?

Complete a short questionnaire and tell me about your campaign, launch or marketing initiative so we can shape clear, on-brand communication.

Start Your Campaign Brief

Or create a tailored scope and quote by telling me what you are working on, what you need and when you need it.

Request a Custom Quote